As consumer demand increases, people are shifting from eating condiments to eating raw materials. In hot pot, the phenomenon of "eating fresh ingredients, pursuing the traceability of origin, and handmade on-site" is becoming increasingly common.

Under this trend, slip products are becoming increasingly popular. In addition to classic beef and tripe, shrimp slips have also been among the top ordered items in recent years, especially in hot pot dishes.

At the same time, shrimp slips can be combined with a variety of ingredients to create new flavors and shapes, making them a common element for hot pot brands to introduce new products.

According to Hot Pot Meal See, "shrimp slip element" new products and explosive products have emerged frequently in the first three quarters of this year.

Black Gold Black Tiger Shrimp Slip

The combination of "black tiger shrimp slip + black fish roe sauce + quail egg", the shrimp meat is firm and you can eat the whole Q-bomb shrimp pieces, three layers of ingredients, rich taste, is now the store's high order rate new product, and has triggered the industry imitation tide

Cuttlefish Juice Horseshoe Shrimp Slip

Cuttlefish juice horseshoe shrimp slip is very eye-catching. It is made with fresh sweet big prawns from the sea and deep-sea natural cuttlefish juice, and also adds Guangxi Lijiang horseshoe. When customers eat it, they can taste both the tenderness of shrimp meat and the crispness of horseshoe.

Deep Sea Black Gold Crispy Shrimp Roll

"Black gold" refers to deep-sea natural cuttlefish juice, which is matched with South American white shrimp. The black and white are distinct, and the large shrimp particles are visible to the naked eye. After being dipped in the pot, it has the fresh and sweet taste of shrimp slip, the fragrance of cuttlefish juice, and the tender and crispy taste of shrimp roll. It also has the natural crispness of big shrimp, opening up the "new era" of hot pot dipping and eating

The creation of an explosive product is inseparable from "technical/supply chain innovation, explosive categories and new traffic".

1. Work hard on the origin of ingredients

Let's look at the popular hot pot products nowadays, whether it's Banu's Ulanchabu potatoes deep-sea black gold crispy shrimp rolls, Song Hot Pot's Yunnan Simao sweet bamboo shoots, or Sanchushanzhai's Hongtianqiang stem...

More and more catering companies are beginning to emphasize the "origin of ingredients strategy". They work hard on the origin of ingredients and build a deep cooperation of resources in the supply chain of the origin of ingredients. However, the integration of upstream resources by catering enterprises is a highly difficult system engineering, which requires the coordination of the entire industrial chain.

2. Build a safe and stable supply chain

The competition of catering enterprises is ultimately the competition of supply chains. Building a safe and stable supply chain is the common pursuit of hot pot chain brands.

In terms of safety, leading hot pot brands have built a multi-dimensional supply safety from all aspects of raw material safety, process safety, production safety and distribution safety. Hot pot brands such as Haidilao, Dalongyi, Shuda Xia and Xiongmao Lai have strict factory inspection mechanisms for suppliers, and the control of food safety and supply safety is extended to an extremely fine level.

After safety is guaranteed, another rigid demand of catering owners for the supply side is stability. Stable quality, stable supply and stable prices are the top priorities in building a catering supply chain.

It is precisely because of the dual considerations of safety and stability that Dai Xia Ji, with complete qualifications, stable supply, and the ability to provide stable prices through large-scale centralized procurement, has become the common choice of leading hot pot brands.

In the future, the competition between catering/supply chain enterprises is behind the competition of resource capabilities and the competition of serving and translating consumers' capabilities.

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